Artist Bookings

historic TCAN firehouse

Programming decisions for feature events are made by TCAN's staff based on artistic quality, cost and public interest.

TCAN seeks musical acts of all genres to play our main stage. Our seating capacity is 270 per show - professional audio system and microphones, stage lighting system and sound engineer are provided. The sale of CDs and other promotional merchandise is permitted with tables available, subject to venue commission. Volunteers are provided to staff merchandise table.

Seating is flexible to support smaller audiences with a dance area. Featured performers are presented at several time slots each week, based on artist availability. Shows are all-ages and generally 2-3 hours in length, with bookings usually arranged 5-15 months in advance of performance.

LOAD-IN/SOUND CHECK - Load-in time is no later than 2 hours prior to performance. Sound check is no later than 90 minutes prior to performance. Doors open no later than 30 minutes prior to performance. Early load-in and sound check is based on availability of the performance space and must be approved by venue director.

PROMOTION - TCAN cannot guarantee you an audience. Artists are responsible for promotion to maximize attendance at their event. TCAN supports your efforts by distributing a seasonal mailer to 15,000 homes, listing the event on our website calendar, promoting the event in our weekly email newsletter and providing calendar listings to local media. You are primarily responsible for publicity and promotion.

All performers are requested to provide publicity information five months prior to event, including two high-resolution professionally photographed promotional images. A sixty-word description should also be provided to TCAN. A list of local press contacts is available upon request.

Featured bands and musicians scheduled for Friday/Saturday are expected to draw an audience of 150 or more.  Our experience is that artists without professional websites, email lists, good promotional photos, a good CD recording and/or a resume of successful local performances are not yet prepared to perform in a 280-seat concert venue. If you fall in this category, we invite and encourage you to perform at any of TCAN's open mike events.

TCAN will use your press kit to provide additional promotion via weekly newspaper ads and create featured placement on its website and Program Guide calendars. Acts booked at The Center should not schedule local dates (50-mile radius) within 60 days of their TCAN performance without approval of the appropriate TCAN booking authority.

OPENERS - Acts still developing an audience following may be considered as openers for featured musicians or presented in showcase performances with other acts. Opener and showcase slots may be unpaid. All musicians are invited to participate in open mic performances (see details below).

If you are interested in performing at TCAN, please submit your website address and/or a press kit + CD with suggested dates, proposed ticket price and terms to:

The Center for Arts in Natick (TCAN)
14 Summer Street
Natick, MA  01760
ATTN: Bookings Request

Electronic Submissions: email