The Center for Arts in Natick (TCAN) has launched a new and engaging user friendly website to improve the web experience for members and patrons. Website users now have improved access to purchasing tickets, enrolling in arts education, and navigating information about TCAN’s numerous community arts programs.
The new website launch is part of the nonprofit performing art center’s ongoing efforts to maintain a strong connection to patrons. TCAN has recently updated its logo and also redesigned its branding to better represent the arts programming it provides to the community. The sleek new design conveys the organization's cultural impact while also representing the high quality of production that the community has come to expect from TCAN.
Though the website has an exciting new look, the integrated images of the firehouse still make the site feel warm and familiar. Features of the website were added based on the feedback of members and patrons, and include:
Live social media feed displays posts on Facebook, Twitter, Youtube
User customizable event listings by program type and genre
Fully functional text search box
Featured events display on home page and main calendar
Integration with personal calendar systems on all devices
Event updates published to RSS feed readers
TCAN News blog and press releases
Elaine Hom, TCAN’s marketing coordinator, notes that the site was redesigned from the ground up, with TCAN’s patrons in mind. “Using beautiful images, video, innovative search features and integration with calendaring, email, and social media, the new website provides TCAN patrons multiple ways to form a deeper connection to our organization and programs,” says Hom. “We hope our members and patrons find exploring the site as enjoyable and immersive as a performance at TCAN.”
The website was developed in conjunction with Boston-based developers Communication via Design. The project was funded in part by MetroWest Visitors Bureau and Bernardi Auto Group.
About The Center for Arts in Natick
Founded in 1997 with a mission to build community through the arts, TCAN is the Metrowest region’s premier performing arts venue with over 20,000 ticketed patrons each year. TCAN’s concert series has featured performances by Peter Wolf, Judy Collins, Joan Osborne, Don McLean, Dave Mason, Lori McKenna, Paula Cole and hundreds of other national and local touring artists. TCAN strives to increase community participation in the arts through theatre productions by the TCAN Players; an all-ages teen music program called Rock Off Main Street; visual art exhibits and weekly Open Mic events. TCAN also works to make the arts accessible to the broadest possible audience through arts education programs for children, including afterschool theatre and arts education programs.
TCAN is an authorized 501(c)(3) nonprofit organization.
The Center for Arts in Natick
14 Summer Street
Natick, MA 01760
Interviews with David Lavalley, Executive Director of TCAN, are available upon request.
For all press inquiries:
Elaine Hom, Marketing Coordinator at TCAN
(508) 647-0097 x205